{"id":10660,"date":"2023-11-16T16:22:24","date_gmt":"2023-11-16T16:22:24","guid":{"rendered":"https:\/\/www.giraffen.com\/?p=10660"},"modified":"2023-11-21T08:30:14","modified_gmt":"2023-11-21T08:30:14","slug":"lekfulla-broder-tar-over-lekia-babya-pa-kvarteret-giraffen","status":"publish","type":"post","link":"https:\/\/www.giraffen.com\/en\/playful-brother-takes-over-lekia-babya-in-the-neighbourhood-giraffe\/","title":{"rendered":"Playful brothers take over Lekia & Babya at Kvarteret Giraffen!"},"content":{"rendered":"

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Since a few weeks back, Lekia\/Babya at Kvarteret Giraffen has new owners. It is the three Lager brothers, Henrik, Marcus and Fredrik, who run it together. They are old hands as their parents started the Lekia store in Vetlanda 30 years ago. The brothers took over 18 years ago when they established the store in J\u00f6nk\u00f6ping. For a few years they have been doubly established there as they are now also at Asecs. Now they thought the time was right for Kalmar.<\/p>\n

\n

We spent our childhood summers on \u00d6land, so Kalmar also feels a bit like home and we have seen that there is great potential in the city. We've been thinking about opening something here for a few years. When the opportunity arose, we neither could nor wanted to say no. The fact that it is also in the popular shopping centre Kvarteret Giraffen made the choice easy, says Henrik Lager, shop owner.<\/p>\n<\/blockquote>\n

The brothers had 9 days from signing the contract to taking over, so the pace has been fast from the start and it hasn't slowed down. Right now they are filling the store with the latest and funniest toys \/ goods while rebuilding and refreshing the 770 m2 store. Fredrik says that they work a lot with customer care and service and mentions that they have a price guarantee against all Swedish online stores, free service agreements for pram buyers and that you can test the car seat before purchase, to mention some of all the benefits that Lekia\/Babya offers.<\/p>\n

\n

\"There will be big changes compared to how the store looked before. We are expanding the Baby range considerably and there will be many more car seats and prams to choose from,\" says Fredrik Lager. \"Lego is a very popular toy so we will have a full range on it and the fact that we will offer the entire Lekia range really makes the store worth a visit. It is also being rebuilt in Lekia's new updated concept. A warm welcome to the store to both old and new customers greets Henrik Lager, store owner.<\/p>\n<\/blockquote>\n

\n

Lekia & Babya is a playful piece of the puzzle in our neighbourhood, and it's great that this driven trio of brothers has chosen to invest in us. They offer most things that families with children need or want in their everyday lives, and customers have been coming here for a long time. My warmest congratulations to the new owners,\" concludes Martina Adolfsson Nystr\u00f6m, Centre Manager at Kvarteret Giraffen.<\/p>\n<\/blockquote>\n

For more information, please contact:\u00a0<\/span><\/strong><\/p>\n

Martina Adolfsson Nystr\u00f6m
Head of Centre
Giraffe neighbourhood
Tel: 076-634 20 31<\/a>
martina.adolfssonnystrom@newsec.se<\/a><\/p>\n

Mr Henrik Lager
<\/span>Shop owners
<\/span>Tel: 070-864 28 68<\/a>
jonkoping@lekia.se<\/span><\/span><\/a><\/p>\n

\u00a0<\/div>\n
\u00a0\u00a0\u00a0\u00a0 <\/span><\/div>\n

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Since a few weeks back, Lekia\/Babya at Kvarteret Giraffen has new owners. It is the three Lager brothers, Henrik, Marcus and Fredrik, who run it together. They are old hands as their parents started the Lekia store in Vetlanda 30 years ago. The brothers took over 18 years ago when they established the store in J\u00f6nk\u00f6ping. Since [...]<\/p>","protected":false},"author":2,"featured_media":10673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

\u00a0<\/span><\/span>Pressmeddelande 2022-09-01\u00a0<\/span><\/strong><\/p>

Nu \u00e4r det \u00e4ntligen klart att butiken NORMAL kommer till Kvarteret Giraffen och etablerar sin andra butik i Kalmar.<\/p>

NORMAL \u00e4r en dansk\u00e4gd kedja med ett sortiment som omfattar k\u00e4nda m\u00e4rkesvaror inom t.ex. hudv\u00e5rd, h\u00e5rv\u00e5rd, makeup och reng\u00f6ring. Kort sagt: Alla de saker du inte kan vara utan i din vardag och helst inte vill sakna p\u00e5 hyllorna d\u00e4rhemma.<\/p>

I och med Normals etablering i Kvarteret Giraffen kommer st\u00f6rre delen av Kvarterets butiksytor nu vara fullt uthyrda och vi ser fortsatt positivt intresse f\u00f6r v\u00e5r handelsplats s\u00e4ger Martina Adolfsson Nystr\u00f6m, centrumchef p\u00e5 Kvarteret Giraffen.<\/p>

Vi tror p\u00e5 Kvarteret Giraffen som en naturlig m\u00f6tesplats f\u00f6r b\u00e5de Kalmarborna, turisterna och bes\u00f6kare fr\u00e5n intilliggande kommuner. Kvarteret har blivit en sj\u00e4lvklar destination f\u00f6r shopping och upplevelser, n\u00e5got som passar NORMAL och v\u00e5rt koncept alldeles utm\u00e4rkt! Vi ser fram emot att etablera oss hos denna starka akt\u00f6r och NORMAL kommer att bidra p\u00e5 ett mycket positivt s\u00e4tt till den fortsatta utvecklingen, s\u00e4ger Jan Nyberg, VD p\u00e5 NORMAL.<\/p>

NORMAL driver cirka 400 butiker i Norden\/norra Europa. Den nya butiken i Kvarteret Giraffen \u00e4r bel\u00e4gen centralt i kvarteret och kommer att omfatta cirka 500 kvadratmeter n\u00e4r den st\u00e5r f\u00e4rdig lagom till julhandeln.<\/p>

Att f\u00e5 hit NORMAL och deras koncept passar oss perfekt d\u00e5 vi nu \u00e4r en etablerad m\u00f6tesplats med m\u00e5nga bes\u00f6kare som kommer till oss dagligen. Deras ambition att alltid ge kunden en unik upplevelse vid varje bes\u00f6k rimmar mycket v\u00e4l med v\u00e5r och vi r\u00e4knar med att etableringen kommer leda till \u00f6kad trafik f\u00f6r hela Kvarteret. Det k\u00e4nns j\u00e4ttesp\u00e4nnande att kunna v\u00e4lkomna NORMAL till oss i Kvarteret, s\u00e4ger Martina Adolfsson Nystr\u00f6m, centrumchef p\u00e5<\/p>

F\u00f6r mer information, v\u00e4nligen kontakta:\u00a0<\/span><\/strong><\/p>

Martina Adolfsson Nystr\u00f6m
Centrumchef
Kvarteret Giraffen
Tel: 076-634 20 31<\/a>
martina.adolfssonnystrom@newsec.se<\/a><\/p>

Jan Nyberg
<\/span>VD
<\/span>Normal
<\/span>Tel: 070-689 37 60<\/a>
jany@normal.se<\/a><\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-10660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"\nLekfulla br\u00f6der tar \u00f6ver Lekia & Babya p\u00e5 Kvarteret Giraffen! - Giraffen.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.giraffen.com\/en\/playful-brother-takes-over-lekia-babya-in-the-neighbourhood-giraffe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lekfulla br\u00f6der tar \u00f6ver Lekia & Babya p\u00e5 Kvarteret Giraffen! - Giraffen.com\" \/>\n<meta property=\"og:description\" content=\"Sedan n\u00e5gra veckor tillbaka har Lekia\/Babya p\u00e5 Kvarteret Giraffen nya \u00e4gare. 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Det \u00e4r de tre br\u00f6derna Lager, Henrik, Marcus och Fredrik, som driver denna tillsammans. De \u00e4r gamla i gemet d\u00e5 f\u00f6r\u00e4ldrarna startade Lekia-butiken i Vetlanda f\u00f6r hela 30 \u00e5r sedan. Br\u00f6dena tog \u00f6ver f\u00f6r 18 \u00e5r sedan d\u00e5 de etablerade butiken i J\u00f6nk\u00f6ping. 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